Monday, January 26, 2009

Sandstorm Bags


About two years ago, African Agricultural Capital invested in Sandstorm. Inevitably, any business manufacturing and marketing high quality leather and canvas bags will have been suffering in the current economic climate, but Sandstorm is a great product, attractive, high quality, durable and one of the very few non-food manufactured products from East Africa which goes directly into quality international retailers. Check out http://www.sandstormkenya.com/ for further details.

Here's a copy of a piece promoting Sandstorm as part of Kenya's export product range from this month's Daily Telegraph.

"Sandstorm Kenya

This safari-grade travel bag and accessories manufacturer was founded in 2002 by Kenyan-born Keith Steel, a former Army officer. Each bag is handmade in the Karen area, near Nairobi, by skilled, well-paid local workers using some of East Africa’s finest materials, including robust cotton canvas and natural cow and camel leathers.

A donation for every bag sold is made to the Lewa Wildlife Conservancy, a non-profit organisation based in the north of Kenya, which supports local communities and endangeredspecies, including elephant, black rhino and Grevy’s zebra. Keith says: “We aim to build Sandstorm Kenya into a premium international brand with a distinctive, safari-lifestyle image, reminiscent of Out of Africa and The English Patient - underpinned with its manufacturing integrity in Kenya.”

The appeal of the bags and the company’s ethical approach has attracted customers such as Bill Clinton, Prince William, Robert Downey Jr and Jack Nicklaus. Sandstorm Kenya’s luggage is sold in the US, Japan and Europe, including nearly 70 UK stores."




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